I've been providing SEO service for more than 3 years now and since there are opportunities for me that I've personally rejected because I think I am not fit due to lack of experience in PPC, I was thinking of learning also the strategy and methods of PPC.
Today, let me share with you a bit of comparison about SEO and PPC. In addition to many changes were made facilitating in SEO, a lot of you may have thought of going for or the need for PPC uses for visibility in the search engines.
Organic SEO has become very difficult to usePast SEO methods are no longer relevant due to the fact that search results have become personalized. This means the search results will be related to a users search history, interests, social connection and various other metrics that will apply to the specific individuals.
But then again, if you're just following and using white hat SEO, there will be no problem with you. I've been really careful with my clients, I don't treat their website as an experimental field. I use my blogs in practicing new methods and techniques in improving rankings instead.
AdWords is the only available Keyword DataMarketers can still use AdWords for campaigns and to drive any content decisions. PPC campaigns provide marketers with keyword targeting types of data and any metrics needed for click through ads produced.
This may lead to many Internet users thinking that PPC may be the only way to progress further. However, there is other options not needing keyword data, such as social media tactics, quality based content and a profile with a specific link that will promote an appearance in search results for their targeted audiences.
But then few months ago, there are changes on the tool itself and removed some data. It's easy to learn but of course because we're used to the old tool, it do take time to get used with the new Keyword Planner. Anyway, there are other keyword research tools out there but so far the Keyword Planner (previously the Keyword Tool) is the most used, free and dependable.
SEO and PPC can complement one anotherSEO and PPC are different facets that can be used in marketing campaigns in order to complement one another. PPC allows for target keywords, a generation in brand awareness, driving of leads and gain visibility. This promotes more visits, likes, shares and brand recognition.
Combined with relevant and valuable content designed for a targeted audience and for the use of SEO, PPC campaigns will enhance both the organic and paid visibility.
In addition using SEO in crafting content for webinars, eBooks, blog posts and landing pages is what will convert visitors once PPC ads attract these visitors to the relevant website.
The marketing online world may continue in debates about SEO vs. PPC. However, Internet marketers can take advantage of cohesive type marketing campaigns using both SEO and PPC. This year, 2014 can be a year in which marketers can use the full potential of the search engines, which will result in new driven business to their websites.
Understanding how to combine SEO and PPC together can relate in an optimum way for businesses to promote brand awareness and online recognition for their websites and services or products provided. Online marketing tools require marketers to adapt to the latest methods and techniques used for successful results.
Who wins? I would say, it will depend on your business needs and budget. If you want a quick exposure, huge traffic in a month and have a huge budget, then why not take a look at PPC. If you are in a monthly budget, patient for results and want a long term result then go ahead and try out SEO and choose a quality SEO services that you can find.